While it's often overshadowed by B2C, B2B is big business -- twice the size of consumer marketing. And "confident" B2B marketers are nearly four times more likely to report fully aligned relationship ...

This first edition explores The Trust Advantage, EC-PR’s study revealing why trust now outranks cost, innovation and delivery ...

Two common themes throughout the sessions emerged: the impact of artificial intelligence (AI) and the importance of creator ...

With over 3,000 vendors, the cybersecurity industry is at a pivotal moment. Market shifts indicate that smaller, niche ...

ChangeNOW B2B lets companies add crypto payments, swaps, and wallets easily with ready APIs, widgets, and white-label ...

Amid the wave of digital transformation in global trade, a mobile technology-driven B2B revolution is quietly unfolding. According to the latest industry data, over 75% of cross-border B2B ...

Once the buyers have been identified, the Journey Agent in Adobe’s Journey Optimizer B2B Edition can take over. It’s designed ...

B2B Marketing Awards 2025 entries reveal a sharp rise in brand-led, high-impact creative work. Entries to the ‘Best use of ...

Knowing the buying culture with the business you are dealing with is incredibly helpful as it will give you insights in the best ways to sell to that buiness. Whether it is a consultative or ...

Xbox Game Pass underwent an overhaul, effective October 1, 2025. Players can now subscribe to Essential, Premium, or Ultimate plans, each offering additional benefits. All plans are playable across PC ...

After eight weeks of retracing one of the most sensationalized trials of the 21st century, Hulu’s The Twisted Tale of Amanda Knox has reached its finale. And fittingly, it ended not with the bang of a ...

Capital One Travel landed an experienced travel B2B exec in Sarah Kaplan Moore, who hails from the online travel agency side of the ledger. Capital One's Discover acquisition potentially provides it ...