A toast to the ad creative who was mad enough to stand in front of a room of Merc execs and pitch an ad involving a chicken, ...

NFL will hold Super Bowl LX at Levi's Stadium in Santa Clara, California, in a gritty gridiron matchup between the Seattle Seahawks and the New England Patriots. While millions will be glued to their ...

Add Yahoo as a preferred source to see more of our stories on Google. Everything about the Super Bowl is spectacle, and the commercials are no exception. The massive price for a 30-second Super Bowl ...

This year, a San Francisco cable car will be the star of at least one prominent Super Bowl ad. But for attentive locals, the commercial might raise eyebrows. That’s because the 30-second advert for ...

The cost of a Super Bowl commercial has officially entered jaw-dropping territory. For Super Bowl LX, some 30-second ad slots have reportedly sold for as much as $10 million. That figure marks a new ...

While other Super Bowl sponsors like Instacart, Pringles and Bud Light will trot out famous faces like Ben Stiller, Sabrina Carpetner and Post Malone, Tecovas will do nothing of the sort. Instead, the ...

Bad Bunny's halftime show at Super Bowl LX averaged slightly more with 128.2 million viewers, which is also down from last year. The most memorable — and most painful —commercials from the Super Bowl ...

Toyota's 2026 Super Bowl LX ad highlighted the long-standing relationship that families have with their favorite car models — and the memories they create. In "Superhero Belt," a grandfather picks his ...

The Super Bowl is for everyone, whether you’re a die‑hard football fanatic or just here for the star‑studded commercials. In 2025, a record 127.7 million U.S. viewers watched the game across ...

From the emotionally manipulative to the occasionally clever, the champions of USA TODAY's Ad Meter competition have pulled almost every lever available. This year figures to be no exception. A look ...