Forbes contributors publish independent expert analyses and insights. Jim Osman is a finance expert with over 30 years of experience. Applebee's Neighborhood Grill & Bar sign with burned out lights - ...

NEW YORK — Cross-platform TV advertising measurement company iSpot has named a new President and Chief Revenue Officer. It is a “strategic hire” for iSpot, which continues to seek to establish itself ...

ALBUQUERQUE, N.M. – The cooler weather has many of craving comfort foods. Applebee’s rolled out two new comfort foods to their menu this week. The first is the grilled cheese cheeseburger. It’s an all ...

Applebee's has launched a customizable Ultimate Trio appetizer sampler and added new alcoholic cocktails as part of a broader summer menu refresh tied to NFL sponsorships. As restaurants face higher ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

Dine Brands’ latest strategy goes beyond menu revamps, restaurant redesigns, and social media campaigns, according to its CEO, John Peyton. Instead, the company is focused on strategically combining ...

Applebee's is revamping its 2 for $25 menu to include two new entrées: Chicken Parmesan Fettuccine and the BIG Bangin' Burger. Applebee's says the additions promise both value and bold flavors, ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of the business of tracking TV audiences, according to a new audit by a ...

Forecourt video network GSTV has partnered with cross-platform TV measurement company iSpot to track how well TV and video ads perform. iSpot, Bellevue, Washington, will help Detroit-based GSTV ...

DETROIT—GSTV, a national network that provides video content to many fuel retailers, has announced that it is working with cross-platform TV measurement company iSpot to better measure and understand ...

Fueling station-based video out-of-home advertising network GSTV this morning announced a deal making "alternative" ad currency provider iSpot its advertising audience and "outcomes" measurement ...