Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed ...

Lifetime agricultural leader will focus on enhancing the vitality of rural America (Washington, D.C.) – Jenny Lester Moffitt joins American Farmland Trust as Senior Fellow where her work will focus on ...

American is the most leveraged US-based major airline due to its fleet renewal program and the covid-19 pandemic. As the pandemic wreaked havoc on air travel demand and airlines’ business model, ...

American Express Company (NYSE: AXP) earnings this morning suggest the US consumer is in no mood to slam the breaks on ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers know, this space is rapidly evolving.

Travelers have a lot to look forward to from American Airlines in 2025: New business-class suites, premium lounges and ...

here are some fresh trends that will transform your future marketing efforts. 1. Gathering zero-party data through practices like form building. Big data has become significantly more critical to ...

I used to be you!” I wanted to cry out. “Do a self-breast check!” Just one year before, I often wore that very same “HEALTH!” shirt, back when I thought health was something you could buy and show off ...

Crandall, American Airlines CEO from 1985 to 1998, resisted anti-gay pressure after engaging with LGBTQ consumers.

American Express pays $108 million to settle deceptive marketing charges. The Vanguard Group pays $106 million to settle ...