Alabama announced a long-term partnership with sports apparel company Fanatics on Monday. The multifaceted partnership includes a “wide range of exclusive rights” from Alabama for Fanatics to activate ...

Football season has finally kicked off and the Tide has already had a strong start to the 2022 season. Following its win over Vanderbilt with an overall 4-0 record, the Alabama Crimson Tide now looks ...

Austin, Texas, Oct. 06, 2025 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (NASDAQ:DBGI) (the “Company” or “Digital Brands”), today announces the launch of its strategic initiative to aggressively ...

WETUMPKA, Ala. (AP) — Alabama officials say a Los Angeles-based apparel company plans to take over part of a shuttered Alabama textile plant and bring in hundreds of jobs. Gov. Kay Ivey’s office this ...

On a weekend when Oregon saw its BCS title dreams likely disappear in one of the most devastating losses of the season, Nike chairman and noted Ducks supporter Phil Knight was able to cheer up with a ...

Academy Sports + Outdoors is bringing its 17th Alabama location to Gardendale. Mayor Stan Hogeland announced the deal on ...

Alabama fans will find themselves in their feelings over this, one way or another. On Wednesday night, the Crimson Tide shared a video of Drake donning an Alabama sweater during a work out. The ...

Two-time national champion and Rams QB Stetson Bennett’s love for his Georgia Bulldogs knows no bounds. The former Heisman finalist was forced to wear Alabama gear after Georgia’s loss to the Crimson ...