Former Yeezy innovator Omar Bailey is disrupting the sneaker industry with his streamlined production and viral footwear ...

Philadelphia 76ers center Joel Embiid debuted his first signature Skechers basketball shoe against the Atlanta Hawks.

Curry's deal with Under Armour catapulted him to the top of highest earners in all of sports. His initial deal with the company in 2013 was valued at a reported $4 million a year, and subsequent Under ...

Lou Williams says Curry’s Under Armour sneakers aren’t popular among young players, highlighting Nike’s dominance in hoops ...

LA Clippers guard James Harden excited NBA fans and sneakerheads when he debuted his 10th signature adidas basketball shoe.

Golden State Warriors G Steph Curry and his advisers became frustrated by what they viewed as underinvestment in Under Armour ...

Explore Stephen Curry's involvement in Under Armour's recruitment of Caitlin Clark and the consequences of the missed ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

For all his mind-boggling exploits on the court, the Warriors star’s signature kicks were always largely anonymous. Now, he ...

In his first game since the announcement, Curry wore a pair of Nike Kobe shoes during his warmup for the Warriors-Spurs game on Friday. When the game started, he switched back to the Curry 12 Under ...

Best known for its slip-on shoes, the footwear retailer has moved decidedly into everything from golf to basketball in its search for more share.

Help the golfer in your life upgrade their closet. Check out our favorite golf shoes you can buy this holiday season.