Fear of God has become an essential streetwear brand since its inception in 2013. Making the jump into the basketball world, ...

Former Yeezy innovator Omar Bailey is disrupting the sneaker industry with his streamlined production and viral footwear ...

His signing with adidas comes after the conclusion of Indiana’s 12-0 undefeated regular season and as he sits as the slight ...

Curry's deal with Under Armour catapulted him to the top of highest earners in all of sports. His initial deal with the company in 2013 was valued at a reported $4 million a year, and subsequent Under ...

When the Portland Trail Blazers and Memphis Grizzlies meet on December 7, a team in Paris will be watching with intent ...

Patrick Mahomes signs a new Adidas extension that adds a golf line, just as the Chiefs head to Dallas for a high stakes ...

Lou Williams says Curry’s Under Armour sneakers aren’t popular among young players, highlighting Nike’s dominance in hoops ...

LA Clippers guard James Harden excited NBA fans and sneakerheads when he debuted his 10th signature adidas basketball shoe.

Golden State Warriors G Steph Curry and his advisers became frustrated by what they viewed as underinvestment in Under Armour ...

Explore Stephen Curry's involvement in Under Armour's recruitment of Caitlin Clark and the consequences of the missed ...

Cory Little, first season. Last season’s record: 17-15 overall, 6-6 in the West Suburban Gold (third place). Top returners: ...

Bruce Branch, the top player in the class of 2027, recently announced he will be reclassifying to the class of 2026. What could that mean for the Jayhawks?