LLMs offer significant efficiency and effectiveness gains in the marketing research process for both qualitative and quantitative research.

Developed by the American Lung Association in partnership with the Prevention Research ... updates to training protocols and enhanced marketing and educational resources. Learn more about the pilot ...

2025 TECHSHOW highlights include the unveiling of the ABA AI Taskforce findings, marketing strategy sessions, and networking opportunities. Engage with thought leaders, explore the ABA Hub, and attend ...