LLMs offer significant efficiency and effectiveness gains in the marketing research process for both qualitative and quantitative research.

Developed by the American Lung Association in partnership with the Prevention Research ... updates to training protocols and enhanced marketing and educational resources. Learn more about the pilot ...

The user base appreciates expertise and informed comment — two of B2B marketing’s strengths. Doing an AMA with the appropriate community and responding to other people’s posts and questions in a ...

Our vision is to innovate and incorporate promising technologies to communicate freely available, high-priority, high-quality content, which accelerates scientific progress and advances heart and ...

Yet budgets are still under pressure and competition feels more intense, according to the latest CMO Survey from Duke and the AMA. Forewarned ... After all, marketing itself is somewhat ...

As we approach 2025, I gathered insight from marketing leaders about the shifts in consumer behavior they expect and the changes they anticipate in marketing. Below is insight on personalization ...

2025 TECHSHOW highlights include the unveiling of the ABA AI Taskforce findings, marketing strategy sessions, and networking opportunities. Engage with thought leaders, explore the ABA Hub, and attend ...

CEO of the American College of Physicians (ACP). “The work she has led at the AMA’s Center for Health Equity and in collaboration with the ACP and others has contributed greatly to our mutual goal of ...

Alongside the recent successes of SOL and LINK, BlockDAG (BDAG) continues to capture attention. Its December AMA brought exciting updates, including community-driven initiatives and its roadmap for ...

American Marketing Association at USF invites you to join us for the 21st Annual ScramBULL Golf Tournament on January 31, 2025, at MacDill Air Force Base Bay Palms Golf Complex! This student-run ...