The American Marketing Association (AMA) at Michigan Tech is a collegiate marketing chapter comprised of passionate students who aim to develop their business career in the field of marketing. AMA ...

There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

or more than 40 years, the AMA–Sheth Foundation Doctoral Consortium has brought together top marketing doctoral students with the world’s most distinguished marketing faculty. The invitation-only ...