Nielsen, a global leader in audience measurement, data and media intelligence, today announced the results of its co-viewing ...

Alpro’s goal was to drive profitable sales growth by owning key moments of their audience and guide them from discovery to consideration and ultimately to purchases. Pinterest, in turn, set out to ...

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

New York, NY – March 19, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning report. With the media landscape now so ...

Brands respecting cultural nuance isn’t just good marketing, it’s driving effective strategies on where and how to show up and delivering bottom line impact. With an inclusive approach and a ...

Asian talent, stories and culture are taking center stage, and driving real engagement across U.S. audiences.

Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast Programs for Asian American Viewers Were Sports Events in 2025 K-Pop Demon Hunters delivered 20.5 billion minutes of ...

Extreme weather events, such as the devastating fires in Los Angeles in January 2025, are becoming an increasingly frequent part of daily life, as explored in Nielsen’s recent climate change report.

AI is no longer a futuristic concept—it’s here, and it’s reshaping marketing. What started as a new technology has quickly become a core strategic need for businesses worldwide. From predicting which ...

The streaming industry is coming full circle. Compared with its subscription-focused beginnings, ad-supported services and scheduled, live programming have grown more prevalent this year. The growth ...