Search engines will do this all the time, but now Aleyda Solis, SEO consultant and founder of the boutique consultancy ...

Netflix grew 8.3% share in June 2024 - a 13.5% hike from May. YouTube continues to lead all media distributors with a solid ...

Demo appropriateness. Pharma consumers are in TV’s sweet spot. According to the AARP, nine in 10 Americans over 60 take prescription drugs. Magnet ABA Therapy tells us that “60% of pharmaceutical ...

The "Nothing Beats Real" campaign, created by FCB, runs through the end of the regular baseball season on multiple platforms, ...

MediaPost Publications is an online resource for all advertising media professionals - Online, TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and ...

MediaPost Publications is an online resource for all advertising media professionals - Online, TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and ...

The deal marks R/GA's first acquisition since management bought the firm from Interpublic Group earlier this year in partnership with private equity firm Truelink Capital.

Back-to-school shopping isn’t just starting earlier this year—it’s getting a lot more tactical. Pressured by inflation, tariffs, and relentless promotions, nearly half of U.S. consumers have ...

The campaign centers around a 60-second “Beyond, Together” ad narrated by Emmy-award-winning actor Sandra Oh. “Beyond ...

The agency relies on offbeat humor to illustrate the ease of finding cheaper flight prices, including watching a woman play piano with her feet to raise the ticket fare. "If there is a dearth of foot ...

An advertising and marketing expert argues that AI will interrupt basic programmatic ad-platform functions if not rewritten, ...

One of the fallouts of a "conscious uncoupling" will be the marketing and advertising departments.