Our longtime columnist explains how writing for MediaPost "forced me to think. I don't have words for how valuable I believe that to be." ...

"Media consumption has reached its saturation point as digital device penetration rates having peaked in major developed ...

Publishers now have access to a tool that monetizes ads in Copilot with Microsoft's release of its latest version of Monetize ...

In the face of existential threats from a tinpot dictator, our national news media must look inside itself and gird for ...

Golfer Rory McIlroy’s victory at the Masters offered plenty of drama, ended an 11-year drought, and delivered a Grand Slam.

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The campaign also includes a series of digital video shorts, including one explaining the origins of “Smoothie Boy” as a ...

How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents ...

A study showed lift metrics produced the most surprising numbers. Ads viewed in the app for more than 2.5 seconds had a 1 in ...

The campaign highlights various attractions within the city, with messaging focused on visitors wishing they had booked more ...

Reddit is launching a new "Partners" page designed to foster partnerships between businesses and agencies when creating and ...

Hearst seems poised to acquire The (Santa Rosa) Press Democrat and other publications after union workers voted to waive ...