Career Development - Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.

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Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Marketers know the importance of heuristics marketing in targeting their customers. Examine how you can take advantage of heuristics in your marketing campaigns.

Word-of-Mouth - If you think about it, social is word-of-mouth. Except now it's digital, which means it has a whole new set of properties.

Market Research - Leading and misleading questions always yield questionable data, based on which you are highly likely to report findings that can misguide stakeholders. Moreover, decisions they make ...

Firms spend 23 hours writing a request for proposal (RFP) response and involve 9 people in the process, on average, research finds. See more study findings.

Accounting and Marketing can sometimes seem like they're on opposing teams in a company, but as in most cases of alignment, their working together is ideal.

Social Media Marketing - This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal ...

Nike, Apple, and Amazon are the top three favorite brands of Millennials in the United States, according to recent marketing research. Check out which brands are in the top 100.

Customer Behavior - All customers make tradeoffs among the benefits of any product or service. Learn how to think about these tradeoffs.

If you don't know, the rare corpse flower allegedly smells like it sounds. The gardens had a big hole cut in the back so they could pollinate it with another flower from Minnesota, so its smell was on ...