Fans Have More Friends” asserts the importance of sociability and unites the brewer’s sponsorships across soccer, Formula 1 ...

Holly Smith replaces Sonika Patel, who lasted less than a year in the role but oversaw the launch of a “Light the Fire” campaign around the holidays.

The Unilever brand and agency Mythology used a masquerade ball in the style of the Netflix hit to boost long-running work ...

The sportsbook is also inviting consumers to bet with or against the celebrity on its app around which team will come out on ...

AI-driven improvements to ads ranking and learning models boosted clicks and conversions during the key Q4 window, which drew ...

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

Marketers must remain resilient as they navigate ongoing challenges, including an uncertain economic backdrop and the ...

Ads show mannequins dancing to life and growing more human as the footwear marketer encourages real-world experiences over ...

CMO Michelle Chin details the return of the fan-favorite offer and the lessons she’s learned in her first few months at the ...

The KegChup plays on data showing 84% of consumers make their own snacks for the big game, which is the second-biggest food ...

Ads set to a cover of Van Halen’s “Jump” show shared excitement for a tournament that is arriving in a highly fractured political climate.

Allison Varone, head of marketing for Campari America, explains how the maker of Aperol and Crodino is attempting to resonate ...