Sonika Patel explains how the chain is centering the dining experience with a “Light the Fire” platform and seasonal push on ...

The chain’s marketing, which sets it in direct price competition with QSRs, delivered a sixth-straight quarter of ...

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identity a brand under the ...

Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy ...

Spots taking place in a town called WhoKnewVille reinforce a messaging platform that challenges consumer perceptions around ...

The tagline first introduced in the ‘90s has been reworked in ads focused on “unhinged” humor attuned to young consumers’ ...

E. & J. Gallo Winery CMO Stephanie Gallo explains how Barefoot approached its first major redesign in decades and why it’s ...

Charlie Cheersman, the first kid to anchor the brand’s creative in 25 years, debuts as the CPG shakes up its marketing ...

Ads for the beauty brand span social, print, digital and out-of-home, asking “What do you give an e.l.f. (F#@&) about?” ...

Dentsu is beta testing the unified workflow for bidding on ad inventory across digital and traditional channels.

Travelers now have the ability to message each other, reconnect after an activity and see who has already booked an ...

“Despite a confusing macro environment, senior seats are holding up,” said Michael Wright, CEO and founder of Taligence in ...