Winning the Lombardi Trophy of the Super Bowl ad game takes more than just game-day buzz — it requires a strategic playbook ...

JCPenney, once a cornerstone of American retail, named Mischief @ No Fixed Address as its new creative agency, a move that ...

Marketers no longer simply push out generic content and hope it resonates. B2B decision-makers increasingly demand ...

Stagwell has entered an agreement to acquire Dubai-based strategic digital communications agency Create Group. The agreement ...

Have fun with others. By interacting with other food-themed bowl games like the Cheez-It Bowl and Mayo Bowl, Pop-Tarts leaned ...

Golin’s corporate reputation trends 2025 report was compiled with insights from more than a dozen experts in the U.S. and ...

In reality, it is going to take years for anything material to happen off the back of this ruling. Google is expected to ...

In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces ...

The game has changed and marketers can no longer rely solely on media targeting signals. Now, the creative itself is the ...

Some winners of the agency categories included Curiosity for Corporate Communications/Marketing Team 2024, Assembly for Media ...

Marks & Spencer Food has launched a campaign to highlight its new health and wellness ranges, focused on a hero product called the Brain Ball. The campaign, which breaks today, will run across TV, ...

“The chatter about dating apps and questions of whether or not they work is overblown,” Tinder svp of global marketing Stephanie Danzi told Campaign. “But of course, we're always listening to users, ...