Winning the Lombardi Trophy of the Super Bowl ad game takes more than just game-day buzz — it requires a strategic playbook ...

JCPenney, once a cornerstone of American retail, named Mischief @ No Fixed Address as its new creative agency, a move that ...

Stagwell has entered an agreement to acquire Dubai-based strategic digital communications agency Create Group. The agreement ...

In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces ...

Marks & Spencer Food has launched a campaign to highlight its new health and wellness ranges, focused on a hero product called the Brain Ball. The campaign, which breaks today, will run across TV, ...

Which is why it’s unusual that Halo Top, which calls itself a “light ice cream brand,” has made its debut in the space, with ...

As a result, YouTube is reshaping how audiences engage with audio content. No longer confined to traditional audio formats, ...

“Experimentation at scale” is on the wishlist of Julianna Richter, global CEO of Ogilvy PR, Social and Influence.

The ritual of drinking milk of any kind usually doesn’t elicit the urge to burst into song, but Silk’s new spots filled with ...

But for spirits brands and retailers who often see sales drop during the period, the trend presents them with a sobering ...

The protein snackmaker launched its latest campaign, The B.S. Blocker, with an intent to keep its audience honest and ...

Canela Media announced this morning the appointment of Philippe Guelton as its global president, a newly created position at the company.