Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.

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Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into advertisers’ campaigns.

There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and deliver on their greater accountability.

Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.

Inspired by an organ donor’s story, Leo Burnett Taiwan united their creative and client teams to launch a campaign that broke ...

Japan's TV giant Fuji has lost nearly 30% of its blue-chip advertisers after allegations against its star presenter surfaced.

Earlier this week, Trump invited TikTok’s chief executive Shou Zi Chew to sit in a position of honor during Monday’s ...

The move marks Stagwell's first acquisition in Asia-Pacific and 12th globally since 2024, onboarding a host of new ...

Jane Lin-Baden, chief executive of Publicis Groupe Asia Pacific, and Tara Ford, chief creative officer, at Droga5 ANZ and ...

"We were the same folks, the same award-winning team, just with a new name. But being indie was somehow synonymous with ...

Publicis Groupe is merging two of its key creative networks, Leo Burnett and Publicis Worldwide, into a unified network ...