Artificial intelligence may soon handle more media buying, campaign optimization and audience targeting without needing a ...

Commerce media is growing beyond its retail roots as platforms use shopping, travel and mobility data to reach consumers throughout their daily lives, according to industry ...

For a generation of marketers raised on clicks, likes and the occasional desperate refresh of an analytics dashboard, a ...

The newsletter platform that helped spark the creator economy’s subscription wave is now chasing advertising dollars. Substack has begun building out a formal brand partnerships ...

Commerce media’s growth is showing no signs of slowing. According to an EMARKETER forecast, that category is on track to account for more than one in every four dollars allocated to ...

Retail media has spent the past few years multiplying at a pace normally associated with rabbits, streaming subscriptions and ...

Marketers spent years building first-party data systems to escape their dependence on third-party cookies. Then many ...

Artificial intelligence may be able to create a media plan, generate thousands of ads and summarize a meeting before anyone ...

Consumers increasingly divide their time among video games, delivery apps, live events and the occasional attempt to ...

Artificial intelligence may be capable of planning vacations, organizing inboxes and softening emails written in a moment of ...

Artificial intelligence may be able to write an advertisement, analyze an audience and rescue an executive from the ...

Most of the conversation about AI in marketing focuses on chatbots and LLM-powered discovery. The money tells a different story. “This year in the US, AI advertising will generate more than ...