Yahoo has appointed Paramount’s Josh Line as its new CMO. In this role, Line will oversee Yahoo’s global marketing strategies, brand positioning, and customer engagement initiatives. He will report di ...

Bauer Media Group has officially acquired Clear Channel Europe-North, a major player in Out of Home (OOH) advertising, after ...

Tesco Mobile launched a campaign reminding people to call their mum this Mothering Sunday as part of a nationwide OOH initiative from BBH London. The campaign embraces inclusivity by recognising ...

McCain, the producer of one in four chips globally, has taken over digital exhibition space at The Outernet as part of its ...

O2, in partnership with its global creative agency VCCP, has unveiled a new brand platform and positioning, centered around connecting customers with life’s most exciting moments. The platform reinfor ...

Ahead of the highly anticipated Masters golf tournament in Augusta, Sky Creative has unveiled a captivating campaign that turns images of some of the world’s most iconic golfers into stunning ...

UK mobile network, ParentShield, has become the first network to instantly notify parents if their child starts communicating with a new correspondent on their mobile phone. Parents are sent an alert ...

Privacy campaigners have reacted with dismay to the proposed launch of a new Augmented Reality app that allows its users to access another person’s social media ...

Vodafones SMS banking service is launching in Romania, where more than one third of the population do not have access to conventional banking. M-Pesa, which enables users to top up their phone, pay ...

Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, has successfully integrated its technology with Adobe’s Real-Time Customer ...

KitKat has brought back the 90s video rental store Blockbuster to celebrate the debut of its sharing bars. At the pop-up store, visitors can pick a movie by choosing an ...