Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, ...

In this article, Srijith Nair outlines how internal diplomacy is the most critical leadership skill in the age of AI.

KiKi, the newly introduced brand mascot for Keeta, aims to create an enduring connection between the delivery platform and ...

After 26 years in this industry, I realised I no longer wanted to sell noise. Marketing had become too loud. Too fast. Too ...

Founded by luxury insider Yasmine Badri, BYSELECT* intends to blend cultural intelligence with creative strategy.

FCB New York developed the platform idea, creative strategy, and global TVC and VOD. FCB London led on social, radio, and ...

The first iProspect digital campaigns for Seddiqi Holding are set to launch in December 2025 to drive measurable outcomes.

While foundational concepts like scenario planning and setting communication protocols are universal necessities, it is the content of the scenarios that must be localised. It is essential that crisis ...

Horizon Holdings' Mazen Jawad said, "Horizon FCB in the MENA region remains strong and continues as is" despite the Omnicom ...

Anisha Sagar calls for a shift in mindset where the CMO and CFO learn about their respective roles and establish a shared ...

ELAN Media is the leading Qatari media company and is committed to driving innovation and excellence in advertising by offering a mix of media channels, such as digital out-of-home, static out-of-home ...