INTERVIEW: Amy Pais-Rich talks with Skydeo’s Mallory Gray about how Grand Theft Auto VI is reshaping gaming culture.

Get ready for some new screenshots, exclusive interviews, and details on how Rockstar's Leonida came together ahead of launch ...

Rockstar Games’ $975,000 “Welcome to Vice City” promotion at Miami’s Kaseya Center has drawn scrutiny after the deal was approved without a vote by the Miami-Dade County Commission. Critics, including ...

GTA 6 marketing campaign turned spectacle when Rockstar helicoptered a "Welcome to Vice City" sign onto Miami's Kaseya Center for $975,000 - the arena depicted in GTA 6 Trailer One. Eight weeks before ...

Empty GTA 6 retail cases have reportedly appeared in UK stores ahead of the 19 November launch. Here's what's confirmed, what ...

Rockstar's GTA 6 campaign is formally underway with a massive Vice City sign that cost an eye-watering amount of money and raised police concerns.

GTA 6 marketing posters were recently spotted around several UK supermarkets. Soon after they were spotted, they were ...

Rockstar's offline advertising campaign in Miami was airlifted onto the roof by helicopter, spans several hundred square ...

Proposed marketing plans would see Miami transformed into Vice City ahead of GTA 6's launch, yet Rockstar must abide by specific terms and conditions ...

Rockstar paid Miami-Dade County $975,000 for a Welcome to Vice City sign atop the Kaseya Center, installed by helicopter and staying up until April 2027.

Rockstar has commented on GTA 6’s hyperrealistic art style and gameplay, saying that “the goal isn’t to be realistic.” ...

Miami has a new addition to its skyline — a giant pink “Welcome to Vice City” sign on top of the Kaseya Center.The sign was ...