How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Former Eldorado superstar Bella Hines has "agreed to a multi-year deal with Jordan Brand, reports Mat Issa, an NBA writer and contributor to Forbes.com. "Bella is the only active high school player ...

Despite some criticism from UCLA fans over football coaching the past few years, athletic director Martin Jarmond's contract ...

Bella Hines continues to trailblaze both on and off the court. Her latest accolade came in the form of an NIL (name image and likeness) agreement with Jordan brand. She is the now the only active high ...

Sports marketing in India is experiencing significant growth, with sports like cricket, football, and Kabaddi attracting ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

"They should have held on to the last drop." Nike has locked Clark up for eight years to the tune of a whopping $28 million.

Closing the week is the return of one of the greatest Jordan 4 colorways of all time: the Fear. The sneaker features a ...

Comedian Jim Gaffigan, whose new stand-up special, 'The Skinny', premieres on Nov. 22 on Hulu, has lost 50 lbs. with the help ...

Thirty-one years ago, Grapevine High School decided to fight skinheads in its school by the most ridiculous method possible: ...

Gregor Townsend says Tom Jordan can keep improving with Bristol - It emerged this week that versatile back Jordan will sign ...