Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers
Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.
Dell Announces All-New Branding with Dell, Dell Pro and Dell Pro Max Laptops
The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either Inspiron or XPS. The Dell Pro series replaces the Latitud
Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro Max' Branding
Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked about this similarity, Dell executives said that no company could claim ownership of words like "pro" or "max," as reported by PCWorld.
Dell, Dell Pro, Dell Pro Max branding unveiled at CES 2025
At CES 2025, Dell Technologies introduced new products emphasizing innovation, sustainability, and performance. The updated portfolio includes redesigned devices with enhanced performance, extended battery life, advanced silicon innovations, and AI accelerators.
Dude, you’re getting an iPhone… um MacBook… er Dell Pro Max!
So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell Pro Max (Plus), which is a step above the Dell Pro Max (Base), which is a step above the Dell Pro (Premium), which is…better than XPS, Inspiron, and Latitude?
Dell Drops XPS Branding in Major Rebrand
Dell is retiring some of its most recognizable laptop brands, including the beloved XPS, as part of a rebranding effort unveiled at CES 2025. The company announced that its new lineup will consist of three simplified categories: Dell,
CES 2025: Dell Is Rebranding, and It’s Confusing
Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...
Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...
Dell’s new Pro Premium laptop is quieter and offers a tandem OLED display
Dell may be making its laptop names boring and unoriginal, but the new Dell Pro 14 Premium is keeping things exciting with ...
Dell is refreshing and rebranding all of its PCs: What all the new names mean
This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision ...
Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy
Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take ...
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Preview: Changing Names, Dell's Business Laptops All Go 'Pro'
Here's everything you need to know about Dell's new business laptop lineup, and the PC maker's big 2025 rebranding effort.
Start your photocopiers: Dell rebrand shamelessly rips off Pro iPhone marketing
In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...
Dell just look a leap of faith by renaming its entire laptop portfolio - and it might just work out
This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.