Shares of coffeehouse chain Starbucks (NASDAQ:SBUX) jumped 6.8% in the morning session after the company reported impressive ...

For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...

Starbucks has always remained a historical favorite among various age groups, particularly the millennials and Gen Z.

On Tuesday, the coffee chain reported “early progress” on the Back to Starbucks plan. Although same-store sales fell 4% in North America and the U.S., Niccol said non-Starbucks reward member traffic ...

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian ...

The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics ...

Starbucks lovers, time may be limited to grab your favorite menu items in Michigan. The company is planning to cut numerous food and beverage items from its menu, Starbucks recently announced.

Shares of coffeehouse chain Starbucks (NASDAQ:SBUX) jumped 6.8% in the morning session after the company reported impressive ...

Just like its cafes, Starbucks’ menu is set to undergo a major overhaul. Starbucks chairman and CEO Brian Niccol said in a ...

Starbucks will also add digital menus to all of its company-owned U.S. stores over the next 18 months to make ordering ...

Starbucks is set to eliminate a significant number drinks and food options in the coming months as part of the company’s plan ...