WPP is defending its Coca-Cola media business in North America against another major holding company — Publicis. It is ...
Meet the 12 Dentsu execs who just gained power from the advertising company's new data-focused reorg
Like rivals WPP, Omnicom, and Publicis, Dentsu faces significant challenges moving a massive network based on traditional broadcast advertising into the digital era. Many details of the new ...
Looking for new revenue streams: Ad agency giants WPP and Dentsu are fighting in-housing — by helping brands adopt the trend In 2019, WPP made the seemingly counterintuitive decision to more ...
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