Today, SanDisk announced that mainstream WD Blue and WD Black SSDs would be discontinued and replaced by SanDisk ...

The Optimus family will be segmented into three lines: elite-performing Optimus GX Pro SSDs, gaming-oriented Optimus GX ...

As the overseer of all things SSDs and storage for the GamesRadar+ hardware team, I was excited to learn about any ...

WD Black and Blue SSDs are some of the most widely recognized client drives on the market, but their branding is about to ...

SSDs from the WD Black and WD Blue series are a thing of the past. Sandisk is instead digging up an old brand name.

The highest-end of Sandisk's storage SSDs is now called Optimus GX Pro. Sandisk points to the WD_Black SN8100 NVMe SSD. It's ...

Sandisk has introduced the SANDISK Optimus SSD brand at CES 2026, consolidating its WD_BLACK and WD Blue NVMe SSDs under a ...

A bolder design accompanies the rebrand, but what this really indicates for consumers is that SanDisk is keeping the storage ...

Sandisk Optimus, Sandisk Optimus GX, and Sandisk Optimus GX PRO are the new names for the PC gaming-focused WD Blue and ...

The transition marks the unspooling of the 2015 merger between the two firms, when Western Digital paid $19 billion for SanDisk to combine hard drive and ...

SanDisk has announced a rebranding of its consumer SSD portfolio, formally retiring the WD Black and WD Blue product names.

Sandisk rebrands its internal SSD lineup, including WD_BLACK and WD Blue, as Optimus. Find out what the new Sandisk Optimus, ...