Last summer, as Varsity Brands neared the final stages of its $4.75 billion acquisition by KKR, the cheerleading parent ...

DALLAS, Feb. 26, 2025 /PRNewswire/ -- Varsity Brands, the leading platform for Sport and Spirit solutions, today announced the lineup for its 2025 Believe In You Speaking Tour. Designed to empower ...

DALLAS, March 12, 2025 /PRNewswire/ -- Varsity Brands, the leading platform for team Sport and Spirit solutions through its divisions BSN SPORTS and Varsity Spirit, today announced a strategic ...

Thousands of college cheerleaders are about to descend on a Florida beach. According to The Daytona Beach News-Journal, ...

Believe In You is Varsity Brands' leadership and proactive mental health program designed to empower students and educators. Launched in 2018, it equips student and adult leaders with the tools to ...