The Pleasanton-based company, which has completed over 29,000 pool projects throughout its seven-decade history, identified ...

The folks at Michelob Ultra are going all out on the Super Bowl advertising this year, and likely carrying the campaign over into the start of the Winter Olympics. The star-studded ad not only ...

Since taking over as CEO of USA Swimming, Kevin Ring has solicited feedback to learn how he can best support and grow the ...

Can it get any more American than this? Budweiser's new Super Bowl commercial features three American icons. Watch.

Former USA Swimming President & CEO Tim Hinchey officially announced that he has joined Canucks Sports & Entertainment as the ...

USA TODAY has an exclusive preview of Michelob Ultra's new Super Bowl commercial with Olympians Chloe Kim and T.J. Oshie.

Below are the guidelines brands and agencies must follow to submit a Super Bowl 60 (LX) commercial for the 2026 USA TODAY Ad Meter ratings. Ad Meter rating will remain open until 12 a.m. ET/9 p.m. PT ...

Katie Ledecky, Summer McIntosh, Leon Marchand and Caeleb Dressel headline the first USA Swimming Pro Series meet of 2026 in Austin, Texas, this week, airing live on Peacock. The full entry list is ...

Katie Ledecky, Summer McIntosh, Leon Marchand and Caeleb Dressel headline the first USA Swimming Pro Series meet of 2026 in Austin, Texas, this week, airing live on Peacock. Some of the top matchups ...

USA Swimming today announced a new multi-year partnership with Endless Pools, naming the company the Official Swim Spas Supplier of USA Swimming through 2028. Beginning January 1, 2026, Endless Pools ...