Adam Scott tells PEOPLE about his experience meeting and working with Jake from State Farm (a.k.a. Kevin Miles) in an all-new ...

Originally delayed out of sensitivity for the L.A. wildfires, CMO Kristyn Cook says now is the right time to get back in the game.

That's exactly what happened in the creation of "Jake from State Farm." Once just a line in an early-2010s commercial, Jake from State Farm has now become one of the most important spokespeople in ...

Airing the ads for this year's game would have cost State Farm approximately $24 million: $14 million for buying two units of commercial airtime from Fox and about $10 million for creative costs.