For the first time in over a decade, Coca-Cola is reviving its iconic “Share a Coke” campaign in a bid to target younger ...

Farlow operates as a cultural architect who recognizes that contemporary consumers want authentic relationships.

With the popular social media app once again at risk of going dark, there are best practices pharma brands can use on other ...

Marketing teams that are able to identify these intersections of social media, society and more will be able to anticipate ...

The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to ...

Graphic design is far more than aesthetics. It is a strategic tool that drives business success, strengthens branding, and enhances communication.Angelika Venter, graphic designer for Edge ...

In recent years, the power conference has stepped up its game in terms of marketing its conference ... from Undefeated's "iconic 5-strike logo," according to the conference.

a social media influencer; the cultural phenomenon that is the Batman franchise. It was an easy construct that we could play with over time that could break through generationally depending on where ...

Cheshire-based marketing firm Rebellion Group orchestrated the strategy behind The Foundry’s debut. It included bringing in about 15 social media influencers to a preview event, where they could ...

She discusses how localization in product and marketing strategies helps Uber navigate the complexities of Indian culture while collaborating with local comics to convey messages effectively.

So yes, cancel culture is still with us. It may just be a little more subtle.” Gascón attended the Oscars, despite skipping most award shows following the fallout of resurfaced social media ...

A new study challenges the idea that quitting social media boosts happiness, finding no significant link between abstinence and improved well-being. Could the "social media detox" be overrated?