New study from Snap Inc., Annalect and Omnicom Media Group reveals that Snap delivers efficiency on ROI that is +14% above ...

New study from Snap Inc., Annalect and Omnicom Media Group reveals that Snap delivers efficiency on ROI that is +14% above ...

Snap Inc.'s valuation is compelling, given the growth in its business and its first mover advantages in AR. Click here to ...

From a growth perspective, Alphabet's search business is growing faster than Microsoft's. Check out the valuation analysis of ...

Education and stationery brands go all in on back-to-school campaigns. Industry insiders weigh in on navigating shifting ...

The New Zealand-headquartered business helps small companies analyse their advertising spending. It will also ditch its ...

Wyndham launches "Where There's a Wyndham, There's a Way" campaign. Here's a Skift interview with the company's top ad exec.

Snap announced product plans including those for Specs, an "ultra-powerful wearable computer integrated into a lightweight pair of glasses," which is set to launch in 2026. Shares briefly spiked after ...

Two Danish brothers are taking on the tech giants with a bold new project. Their mission? To bring back real conversations ...

Nearly 72% of the 52 brands surveyed demonstrate a growing preference for long-term influencer partnerships, while 95% of these showed a clear inclination towards macro influencers (100,000 to 1 ...

Because millions of Americans log into their social media accounts daily — particularly younger generations like millenn ...