and there’s a new “halo” logo mark and refreshed “Rocket red.” Its new visual storytelling featuring real clients will be diverse, and the data identity system was redesigned to be easie ...

The update for the Detroit-based firm includes a new red "halo" logo, wordmark, typeface and the acquisition of the domain name Rocket.com. Rocket officials say they plan to reveal the next step ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 hour 55 min ago By Ewan Larkin - 2 hours 14 min ago By Parker Herren - 3 hours 14 min ago By Tim Nudd - 6 hours 18 min ago By ...

The Detroit-based umbrella organization for a suite of consumer financial services companies — including the well-known Rocket Mortgage brand — on Tuesday rolled out all new logos and branding ...

Rocket is rebranding key businesses as part of its evolution. Amrock, the national title producer, settlement provider and appraisal management company, will be changed to Rocket Close ...