When people think about artificial intelligence, they often picture chatbots spinning out text, image generators creating art, or voice assistants fielding questions. In all these cases, AI is working ...

Ecommerce is a “clean business” when it comes to attribution. That’s one reason why 90% of media dollars at contact and eyewear company Coastal.com go toward influencing sales: It’s easy to tell if ...

Airbnb debuted Services in 10 categories in May, and it now knows a lot more about what people actually want to buy. So far, it’s been about health and wellness – and that’s where the company is ...

Airbnb is following the money on Services, and investing in the ones that are most popular. Test and learn, as they say. Airbnb debuted Services in 10 categories in May, and it now knows a lot more ...

IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

Rohan Srivastava has joined WPP as Associate Director – Programmatic. The news has been shared by him in a LinkedIn update.

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Game engine Unity, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of ...

Programmatic tech is emerging across industries, enabling smarter operations, creating adaptive ecosystems, and helping organizations cut costs and scale sustainably.