As part of the research into our recent white paper on market access (published with Capgemini Consulting) we saw that pharmaceutical industries today have to deal with two contradictory trends ...

I'll never forget the deal we lost. We had a component that was technically superior in every way. The lead engineer at the Original Equipment Manufacturer (OEM), our champion, was thrilled. We spent ...

If you were to ask your colleagues, “Who was Paul Revere?” most would probably know the answer. He was, after all, immortalized in the Longfellow poem that begins, “Listen, my children, and you shall ...