As he walked toward an outdoor stage on Nike’s 400-acre campus last Thursday, Chief Executive Elliott Hill stopped, chatted ...

Nike unveils Project Amplify, revolutionary motorized shoes developed with Dephy that add powered assistance to every step ...

“Nike Mind is a new sensory-footwear concept that helps reawaken the foot, the body and the mind,” Eric Avar, VP, Creative ...

Nike has been working on some strange new ideas. The first is a pair of shoes that activate your mind body connection through ...

Conceived alongside JAM design studio, the ambitious project sees a 19th-century swimming bath in south London transformed ...

The kicks are Nike's newest version of its Wemby-inspired GT Hustle 3, and they come with scream-worthy details.

Amplify is a long-running experiment to build a type of exoskeleton that helps people run and walk with reduced effort.

Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.

The sportswear giant’s return to performance technology sparked a sellout of its latest shoe in Australia ahead of the ...

When the Brand You Wear Becomes the Space You Train In I’ve spent close to two decades on gym floors teaching movement, building programs and wat ...

Nike CEO Elliott Hill has been on the job for just over a year. Here's a look at what's gone right, and wrong.

Watch Alex Morgan's priceless reaction as Nike surprises her with custom boots and a jacket detailing her legendary career, ...