As he walked toward an outdoor stage on Nike’s 400-acre campus last Thursday, Chief Executive Elliott Hill stopped, chatted ...

Nike unveils Project Amplify, revolutionary motorized shoes developed with Dephy that add powered assistance to every step ...

Nike has been working on some strange new ideas. The first is a pair of shoes that activate your mind body connection through ...

Conceived alongside JAM design studio, the ambitious project sees a 19th-century swimming bath in south London transformed ...

Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.

The sportswear giant’s return to performance technology sparked a sellout of its latest shoe in Australia ahead of the ...

We are less than 100 days from Italy playing host to the world’s greatest athletes in the Winter Olympics. Justin Surrency ...

When the Brand You Wear Becomes the Space You Train In I’ve spent close to two decades on gym floors teaching movement, building programs and wat ...

Nike CEO Elliott Hill has been on the job for just over a year. Here's a look at what's gone right, and wrong.

We broke the news about this free skate space in London a couple days ago, but we didn't expect Nike and Palace to build a ...

NKE doubles down on athlete-led storytelling to reignite its brand and reconnect performance, culture and consumer passion.

Nike has unveiled Project Amplify, an initiative it describes as the world's first powered footwear system designed for ...