Nike initially debuted an inflatable jacket in 2008 with the ACG Gore-Tex Airvantage Exotherm Jacket. The brand brought back ...

LeBron James is paying tribute to one of his most significant homes-away-from-home with the upcoming LeBron James x Nike Air ...

Nike on Thursday unveiled several daring new products, a showcase aimed at underscoring the company’s innovation reboot under ...

The long-awaited performance sneaker is here this week alongside new pairs from AURALEE x New Balance, NEIGHBORHOOD x Y-3, ...

Nike has unveiled their latest 'Project Amplify' concept which incorporates robotics to sneakers and looks to boost mobility.

“Nike Mind is a new sensory-footwear concept that helps reawaken the foot, the body and the mind,” Eric Avar, VP, Creative ...

Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.

Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the ...

Forget super shoes that make you run faster. Nike's newest footwear innovation might actually change the way you think.

From puffer jackets to best-selling kicks, our commerce editors round up their favorite things to buy from The Swoosh in 2025 ...

The footwear company partnered with the hit Netflix show again to deliver a new version of the iconic Dunk Low silhouette, ...

This week, Oregon Duck fans dust off their tie dye shirts and hippie glasses to congregate at Autzen Stadium for the Ducks' ...