Nike initially debuted an inflatable jacket in 2008 with the ACG Gore-Tex Airvantage Exotherm Jacket. The brand brought back ...

LeBron James is paying tribute to one of his most significant homes-away-from-home with the upcoming LeBron James x Nike Air ...

“Nike Mind is a new sensory-footwear concept that helps reawaken the foot, the body and the mind,” Eric Avar, VP, Creative ...

Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.

Nike is diving back into its archive, resurrecting a striking silhouette from the early 2000s with the return of the Air Max ...

From puffer jackets to best-selling kicks, our commerce editors round up their favorite things to buy from The Swoosh in 2025 ...

The footwear company partnered with the hit Netflix show again to deliver a new version of the iconic Dunk Low silhouette, ...

NIKE has unveiled a pair of robot trainers that make you run faster. The sportswear giant says the robo-shoes effectively ...

Nike’s Project Amplify isn’t just a shoe; it’s a tiny robotic helper for your legs. Could it make walking or jogging feel ...

The footwear game moves at a breakneck pace — one wrong step and the hottest drops from brands like Nike, New Balance, Adidas ...

Unlike a super shoe, Project Amplify isn't about making people quicker. But I'll be damned if it isn't fun to run fast.

London gets its moment in the spotlight as Jordan Brand’s global classic returns with smoky hues, premium suede, and “NIKE ...