LeBron debuts a bold cartoon-inspired colorway in Phoenix.Animated design draws immediate attention pregame.Sneaker debut becomes the standout storyline of the night. Some nights in the NBA feel ...

While he’s not a sneaker free-agent like Golden State Warriors star Stephen Curry who has been rocking some sweet Nikes ...

Through dorm disputes and Bob Knight’s relentless demands, the story behind Indiana’s undefeated season reveals why the sport ...

The Michigan State men's basketball team is turning back the clock. On Monday, the Spartans revealed on social media they are ...

Basketball is no longer living only on the court -- it’s shaping closets, conversations, and cultural codes across continents ...

This article was originally published on www.si.com/fannation/sneakers as LeBron James' Nike Shoes Nod to His Iconic 2002 ...

Sneaker culture isn’t just about footwear anymore—it’s a thriving global industry that celebrates design, history, and ...

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Curry's deal with Under Armour catapulted him to the top of highest earners in all of sports. His initial deal with the company in 2013 was valued at a reported $4 million a year, and subsequent Under ...

The Chicago Bulls' 2025-26 city edition jerseys use the red and shade of blue from the city's flag, and then replaces the ...

Lou Williams says Curry’s Under Armour sneakers aren’t popular among young players, highlighting Nike’s dominance in hoops ...

Syracuse men’s basketball freshman Kiyan Anthony signed an NIL deal with Jordan Brand, Nike announced Monday. Kiyan — son of ...