The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

With a truly mind-boggling 128,000+ 5-star reviews, the Hero Cosmetics Mighty Patch pimple patches are holding steady at the ...

Celebrity makeup artist James Kaliardos and celebrity hairstylist Bob Recine reveal how they created Miley Cyrus’s ...

Celebrity makeup artist James Kaliardos and celebrity hairstylist Bob Recine reveal how they created Miley Cyrus’s ...

Looking for a radiance-boosting but lightweight setting powder for older and more mature skin? Here's Prima's round up of the ...

Christy Turlington is the supermodel, who landed in India for Sabyasachi Mukherjee's remarkable 25 years in the industry show ...

Black perfume, fashion as home, upgraded pop-up lipsticks, dry skin treatment, volumizing lip gloss, olive oil for the body, ...

As we age, our skin and features evolve, requiring a shift in our makeup routine to maintain a youthful appearance. Here are ...

MAYA Jama looked incredible in a skintight red latex outfit as she sizzled in behind the scenes snaps. The Love Island host, 30, replaced model Kate Moss as ambassador for the makeup brand two ...

K-beauty exports surge to $10.2 billion as counterfeits threaten brand trust K-beauty brands face mounting challenges as counterfeit products proliferate online ...

and they also produce and sell face creams, foundation, powder, blush, primer, lip products, nail polish and other cosmetic products and tools. Consumers can find Maybelline products online and at ...