Now you can race hot wheels cars while you're sitting in your car but not driving your car, if you really like cars.

In assigning its KPop Demon Hunters Netflix has basically divvied up the spoils to play to each company's strengths: Hasbro ...

Xtreme Overdrive is an exclusive digital title that combines racing, customization, and multiplayer within the BMW ecosystem ...

As per the announcement made in Tokyo, the 'Hot Wheels: Xtreme Overdrive' will be available exclusively on AirConsole in BMW ...

Mattel, AirConsole, and BMW have launched Hot Wheels: Xtreme Overdrive, a title for BMW customers on the AirConsole gaming ...

Key Points "KPop Demon Hunters" has become Netflix's most viewed movie ever. The company is teaming up with Mattel and Hasbro ...

Netflix engaged with toymakers 12-18 months ahead of the movie’s release, The Hollywood Reporter is told. None seemed all ...

Both companies had a soft third quarter due to customers’ changing buying habits. The fourth quarter looks brighter.

This “industry-first” deal with toymakers Mattel and Hasbro will give both companies a co-master toy license for use of the ...

Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

Mattel faces mixed near-term prospects with execution risks in the Dolls and Infant segments, relying on strong Q4 and ...

Hasbro and Mattel chiefs say retailers have accelerated holiday orders significantly, after waiting to assess tariff impacts.