Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

It is the first time that Mattel has missed on both earnings and revenue expectations in three financial quarters ...

Mattel missed Wall Street estimates for third-quarter revenue and profit on Tuesday, as retailers worried about an uncertain ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

Mattel released a La Llorona Barbie in honor of Día de los Muertos and she has quickly sold out.

Back in 2023, Mattel launched a Barbie doll of music legend Stevie Nicks that was inspired by her look on the cover of the ...

The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the ...

Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket ...

M. Night Shyamalan is directing a series based on Mattel's Magic 8 Ball toy, with Brad Falchuk serving as showrunner.

The Debbie Allen Barbie wears an outfit that instantly transports anyone who grew up with “Fame” back to those opening ...

A new doll is making its way to the Barbie lineup, but not all fans are pleased with its physique. "Being part of Team Barbie is about showing girls that confidence isn’t something to shy away from, ...