Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

In assigning its KPop Demon Hunters Netflix has basically divvied up the spoils to play to each company's strengths: Hasbro ...

President Donald Trump’s tariffs are hitting toy giants Mattel and Hasbro as the critical holiday season nears.

Mattel's official Wicked collection features dolls inspired by Grande, Erivo and Marissa Bode's characters from the hit movie ...

Mattel released a La Llorona Barbie in honor of Día de los Muertos and she has quickly sold out.

The Kenbassador phenomenon of LeBron James continues to be a trend. Months after its launch, the doll inspired by the Los ...

Mattel’s third quarter results were met with a negative market reaction, as the company missed Wall Street’s expectations for ...

Barbie's latest collaboration with rock legend Stevie Nicks has become a topic of notable online conversation. The new Stevie ...

Steve Nicks' 'Bella Donna' Barbie sold out in under 24 hours. Here's where you can shop similar collectors Barbie dolls online before they're gone.

The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media ...

Mattel faces mixed near-term prospects with execution risks in the Dolls and Infant segments, relying on strong Q4 and ...