Last year Glencore consulted its large institutional investors (the Blackrock’s and Vanguard’s of this world). Over 90% voted ...

Experiential marketing is taking an event or a campaign, and creating an immersive and interactive experience out of it. It ...

Master the art of running a marketing agency without employees. Use AI tools to create scalable, efficient, and ...

Meghan Markle has been given a brutal two-word nickname by a public relations expert following the launch of her new online ...

The FMCG giant’s influencer-led strategy risks depleting trust in its brands, under the wrongheaded assumption that brand ...

Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effe ...

Prosecutors say the Frank founder assured JPMorgan Chase that the financial aid website had 4.25M users. What she meant by ...