Gilgeous-Alexander led the Thunder with 34 points, seven assists and five rebounds as Oklahoma City improved to 54-12. He also leads the NBA in scoring, averaging 32.8 points per game, which is more ...

In a thrilling 118-112 road victory, the Oklahoma City Thunder defeated the Boston Celtics on Wednesday night. Thunder fans were delighted to see the Shai Gilgeous-Alexander logo projected on ...

But, this approach could backfire. Here, VaynerMedia international president Marcus Krzastek speaks to Marketing Mag about the role of localised content in getting consumers to stop scrolling and pay ...

Boston Basketball Partners LLC, owner of the reigning NBA Champion Boston Celtics, has inked a deal to sell the team for $6.1 billion to an investor group led by William Chisholm, a lifelong ...

But, when it comes to leveraging a bold personality from a marketing point of view, care needs to be taken to ensure that the public persona aligns with the values of the corporate brand. The second ...

For decades, the NCAA vigorously opposed sports gambling. Now, March Madness is one of the most bet-on sporting events.

On Valentine’s Day, Lewis Hamilton enters a sprawling studio space in northwest London and intently stares at the magnificent creature standing off in the distance. “Sh-t,” says Hamilton to no one in ...

leveraging JuliaHub’s new-and-improved… Join the Boston Business Journal for our Business of Higher Education program… Dont miss this important program see the results of the BBJs inaugural ...

Anduril Industries, a controversial California-based defense startup, is trying to hire engineering talent in Boston ... troops,” vice president of marketing Jeff Miller said in an email.

Boston Scientific (BSX) announced it has entered into a definitive agreement to acquire SoniVie, a privately held medical device company that has developed the Tivus Intravascular Ultrasound ...