Pizza Hut, which has run dozens of ads during Super Bowl pre game programming for more than a decade, is exiting, signaling a ...

Both Skyrizi and its cousin Rinvoq have landed in the annual top three, in varying positions, since 2022. That was once again the case in 2025, when Skyrizi retained its place at the top and Rinvoq ...

OpenAI is reportedly planning a 60-second Super Bowl LX ad on Feb. 8, 2026, as AI rivals ramp up spending to win users, trust, and attention.

Netflix, Amazon Prime, Apple, et al. spend tens of millions to snag names like John Cena, Mark Wahlberg, Reese Witherspoon, ...

USA TODAY Ad Meter is back for 2026, letting fans vote on the year’s best Super Bowl commercials. Budweiser won back the ...

A jury awarded $18.3 million to ad measurement firm iSpot to resolve its lawsuit against EDO, a measurement company ...

Prediction markets Kalshi and Polymarket are offering trades on which companies will air Super Bowl ads, prompting concerns ...

Hims & Hers is returning to the Super Bowl — one year after its debut spot kicked up a storm of controversy. The telehealth ...

Ahead of the Seattle Seahawks and New England Patriots facing off in Super Bowl 2026, see every ad, which stars celebrities ...

PEOPLE has an exclusive first-look Dunkin's Super Bowl 2026 commercial teaser, which sees Affleck frantically pitching a ...

The folks at Michelob Ultra are going all out on the Super Bowl advertising this year, and likely carrying the campaign over into the start of the Winter Olympics. The star-studded ad not only ...

Approximately $1.76 billion is expected to be bet on Super Bowl LX with U.S. sportsbooks, a nearly 27% year-over-year ...