From Bajaj’s region-rooted campaigns to Hoopr’s music-driven storytelling, brands are finding new ways to speak to Bharat; ...

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Understand the importance of authority in online communities and its impact on trust and consumer behavior today.

The rebranding introduces a refreshed logo, visual identity, and tagline, along with expanded AI-driven services designed to ...

While the North celebrates Diwali at night, South India welcomes Deepavali at dawn. This early-morning ritual is reshaping ...

A partnership with the pro Fortnite player centers on a Cava Pass Challenge that looks to drive more people to the chain’s ...

The cognac brand remade the NBA legend’s 2010 “Decision” — a reminder that “you can't make an omelet without breaking some ...

Stocks are failing to recover from last week's brutal selloff, with every attempt to the upside meeting a wall of selling.

Traditional website clicks are declining, while search becomes more conversational and answer-driven. For brands looking to ...

As the pharmaceutical industry moves beyond rule-based omnichannel marketing, a new era of agentic systems is emerging, in which AI-powered agents collaborate with humans to orchestrate engagement, ...