Google is enhancing its Demand Gen advertising platform with new targeting options and creative tools for YouTube, Discover, and Gmail, including supp ...

LG’s hotel TVs are the world’s first to support both Google Cast and Apple AirPlay. LG is adding Google Cast support to its ...

President of Mexico Claudia Sheinbaum says her country is reaching out to Google about its Maps change and is suggesting additional revisions of its own.

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Mexican President Claudia Sheinbaum on Thursday presented a letter the government is sending to Google arguing the Google Maps platform should not accept the change made by President Donald Trump to ...

Pulse Nigeria] With Netflix scaling down its Nigerian originals and reports of its quiet exit, some of the industry’s heavyweights are now embracing YouTube as a viable platform for reaching audiences ...

From free streams to hi-res audio, these are best all-you-can-eat music streaming services and which one is right for you ...

There was a lot more to think about in 2024 than the simple math of revenue and profit growth. Click here for more on ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

In recent years, January has been a period of layoffs for Google. Apparently, the company carries out its annual performance reviews during that period. Fearing an upcoming round of layoffs, a union ...

Whether you want a new iPhone or an Android phone, these shopping tips will help you make the most of your money.

YouTube is taking an aggressive stance against adblockers in 2025, rolling out unskippable ads that sometimes last longer than the videos users intend to ...